Just like the guy next to me at the disposal station, I was struggling to untie a rat’s nest of knots in a rope holding down my tarp. Being a guy not good at tying knots in the first place, it occurred to me just how useful a rope would be with hitch knots in it whereby I could zip tie them together to create the tensions I needed to hold stuff in place. I went directly to the local hardware store, bought some industrial zip ties and a rope, tied hitch knots in it and used it just as planned moving from one house to another. It worked and after much prototyping in my garage I have landed on what it is today, a product that eliminates the daily use of dangerous and limiting bungee cords and messy cargo nets. LoopRope is fully adjustable, safer than traditional bungee cords and it never tangles. I like to refer to it as LoopTechnology as the uses are truly endless!